In the Japanese market, the number of people choosing to consume bottled tea drinks is on the rise. The pivoting consumption of tea from tea bags and loose leaves means the demand for tea leaves decreases accordingly.

While tea remains a widely popular drink choice in Japan, this consumption trend has inevitably impacted the income and livelihood of Japanese tea farmers severely.

While Japanese tea farmers rely largely on its domestic market, the demand for Japanese tea has been on the rise overseas, with export figures slowly climbing.

As the third largest consumer of Japanese tea in the world after Germany and the United States, Singapore is positioned as a very opportune market to drive demand for the tea leaves.

In March 2021, a branding campaign to raise awareness of Japanese tea was conducted in Singapore to raise awareness and appreciation of the benefits of Japanese tea and encourage its consumption and purchase.

In creating the landing page, images of tea leaves and people enjoying Japanese tea were needed as visuals. This identified an opportunity for us to explore AI modelling with our client, which substituted the need to engage real life models and arrange a professional shoot to achieve. While it is a fairly new and progressive AI service, it provided the project an alternative content creation solution to the conventional, which may otherwise be costly and requires a longer lead time to facilitate. For this project, we worked with DATAGRID INC. to deliver the AI simulation of models.

Speak with us if you are looking for campaign support, or if AI modelling is something your brand may be interested to explore.