ABC Horizon supported the promotion of Tokyu Hands Spring Collection Campaign by providing KOL Management services, marrying a pool of Japan-loving local profiles to the Japanese-crafted exclusive products in the collection, and effectively amplifying the promotional message to real consumers via the power of social media.
The campaign ideation and thoughtful selection of profiles were jointly steered by both Toyku Hands and ABC Horizon with a best-fit profile to product design in mind. Then, the following execution stages – content management, tracking and analysing were passed on to our team for a seamless and fruitful journey through the campaign.
Finally, a post campaign report was prepared, to close the campaign officially and provide an overview of the campaign performance. Authentic feedback from multiple angles – KOLs, consumers and client, was also discussed as we consistently strive to improve both the client experience and community expectations.