Takasaki Pop-up Store is Back!
Following the encouraging response from the Singapore market towards the past 2 series of Takasaki Pop-up Store (held in Takashimaya and Isetan Scotts), we are back for another run!
This time, the Takasaki Pop-up store is hosted at Every , Potong Pasir outlet. For those who are fans of Japanese products, you may be familiar with Every – a Japanese’Konbini’ (convenience store) concept store in Singapore. Featuring a myriad of Japanese products and cooked food items, you will definitely be able to reminisce about your Japan travels and satisfy Japanese food cravings here.
Dubbed ‘The Lucky Town of Takasaki’, and also fondly known as the Kingdom of Vegetables , the Takasaki Pop-up store offers you the freshest fruits and vegetables air-flown straight from Takasaki, Japan on a weekly basis! Available only from now till 1 October 2021, these seasonal produce are both healthy and delicious (many are pesticide-free!) It is definitely worth a trip down with your friends and family to give them a try!
We look forward to your support and hope to see you there!
We will be sharing more information regarding the Pop-up store on the newly launched Takasaki Trinnion Facebook and Instagram pages, so follow them to get first dibs on promotions and live updates.
To learn more about our promotional activities with Japan External Trade Organization (JETRO) regarding Takasaki city, check out our entry here .
ABC HORIZON undertakes Position as Tokyo Conventions & Visitors Bureau SG Representative
In April 2021, ABC HORIZON officially undertook the title of Singapore Office Representative for Tokyo Conventions & Visitors Bureau. The team of Team Leader Koshi Nikaido and Project Managers Tomoko Nakanishi and Jasmine Tan.
As the Singapore representatives of Tokyo city, our team undertakes the main responsibility of promoting Tokyo as a top tourist destination to Singaporeans. We strive to complement the overall marketing of the city and position ourselves as a central point of support in the local travel industry.
Following the appointment of the new role, our team plans to work closely with travel partners and agents to deliver the consistent promotion of Tokyo city. We have connected with several Travel partners to explore potential collaboration opportunities post-pandemic. The safety of all consumers and Their preferred accessibility to Tokyo related information remain a top priority in our work. Thus, it was a natural decision that our current plans gravitated towards strengthening Tokyo’s presence online.
Some of the collaborative efforts with regard to beefing Tokyo’s visibility online revolves around delivering a strong, convenient digital experience for the Singapore market.
In line with this angle, TokyoJalanJalan has also recently included an expansive Outdoor-focused category of content. This is geared towards providing relevant travel bites to concerned travelers regarding the typically high-density of Tokyo city. Although nature and scenery may not be at the top of most of our minds when we think of Tokyo, we are excited to introduce a new side of the city in our upcoming plans!
Despite events mostly being put on hold, our team is still keeping open discussions for potential scaled-down onsite events. If you are in the Travel / Media industry and would be keen to work with us in the promotion of Tokyo city, kindly drop us a message .
ABC HORIZON Opening Ceremony
On Wednesday, 7th June, we had an opening ceremony at our new office to celebrate the launch of our new business. Asahi Broadcasting Corporation established a subsidiary, ABC HORIZON in Singapore on 2nd May.
Over one hundred people joined us, including Shaun Seow, CEO of Mediacorp, as well as business partners from Japan, Singapore and the rest of Asia.
At the opening ceremony, our managing directors, Mr. Okinaka and Mr. Honda, gave a brief explanation of the business and their hopes for the future.
They also handed out original ABC HORIZON candy as a souvenir for everyone who came. Our parent company, Asahi Broadcasting Corporation, is located in Osaka, Japan where there is a custom of carrying candy as an ice-breaker and gift for any strangers you might meet. This custom is called Ame-Chan and ABC HORIZON hopes to become a heart-warming communication tool across the region, just like Ame-Chan is back in Osaka.
We would like to express our deepest appreciation to everyone who attended and presented us with beautiful celebratory flowers.